The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers

Paul Polak, widely considered the father of market-based solutions to poverty, is founder and CEO of Windhorse International, a for-profit social venture launching new businesses to serve the poor and the latest of three organizations he has founded. He is the winner of numerous awards, including being named one of The Atlantic s 27 Brave Thinkers in 2009.
Mal Warwick, former chairman of Social Venture Network and a co-founder of Business for Social Responsibility, is founder and chairman of Mal WarwickDonordigital, a fundraising agency serving nonprofits nationwide. He is one of three partners in One World Futbol Project LLC

Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world s greatest challenge they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world s most intractable problems.

The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what they call the ruthless pursuit of affordability. Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors.

Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world s poorest people.

Preface
Introduction--Eight Keys to Ending Poverty
PART ONE: ONLY BUSINESS CAN END POVERTY
Chapter 1-- The Poor Are Very Different From You and Me
Chapter 2--What Is Poverty?
Chapter 3--What Can Government and Philanthropy Do?
Chapter 4--Why Business Is Best Equipped to Fight Global Poverty
PART TWO: ZERO-BASED DESIGN AND THE BOTTOM BILLIONS
Chapter 5--What to Do Before You Launch Your Business
Chapter 6--The Ruthless Pursuit of Affordability
Chapter 7--Zero-Based Design in Practice: Low-Cost Drip Irrigation
Chapter 8--Design for The Market
Chapter 9--Zero-Based Design in Practice: A Cautionary Tale
Chapter 10--Design for Scale
Chapter 11--Zero-Based Design in Practice: Safe Drinking Water for Small Villages
Chapter 12--Design for Delivery the Last 500 Feet
Chapter 13--Building a Mission-Driven Global Business
PART THREE: OPPORTUNITIES ABOUND
Chapter 14--It's Your Turn Now
Takeaways
What We Say to Critics
Notes
Acknowledgments
Index
About the Authors
Discussion Guide