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Boutique Baby Photography
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Artikel-Nr:
9781608955695
Veröffentl:
2012
Erscheinungsdatum:
01.09.2012
Seiten:
159
Autor:
Mimika Cooney
Gewicht:
496 g
Sprache:
Englisch
Beschreibung:
Mimika Cooney is an international award-winning photographer who has owned and run four photography businesses on three continents. She lives in Charlotte, North Carolina.
"Understanding what women (and particularly moms-to-be) want and targeting your market efforts to reach them; capitalizing on your business's strengths and rectifying your weaknesses; establishing a personal connection with your clients; customizing your maternity, newborn, and children's portraits to meet the highest standards of quality--and exceed your clients' expectations; how to become your own advertising agency; maximizing your on-line presence with tips for search engine optimization, blogging, and social networking; branding your business for a consistent message that strikes a chord with your target demographic; generating word-of-mouth with public image displays, playdate cards, press releases, referral incentives, and more; designing a luxury customer service experience to ensure clients can't wait to return"--P. [4] of cover.