Leading America’s Branch Campuses

Leading America's Branch Campuses provides focused, pragmatic advice, by experienced branch campus professionals, across a very broad range of leadership, including system relations, fund raising, faculty issues, communication (internal and external), strategic planning, and campus organization. Chapter contributors include campus presidents/chancellors, provosts, deans, program directors and faculty members, representing two-year, baccalaureate and graduate institutions from Florida to Washington state. Dr. Schuman's style is direct and jargon-free, and he emphasizes practical issues more than abstract theories.

Branch campuses are a growing and vital segment of the American higher education community. But these campuses, and the particular challenges of leading them, have received far less attention than other types of institutions. Leading America's Branch Campuses remedies this by providing focused, pragmatic advice, by experienced branch campus professionals, across a very broad range of leadership issues. These include areas such as curriculum, system relations, fund raising, student affairs, athletics, public relations, faculty issues, communication (internal and external), program creation, strategic planning, campus organization and assessment. Chapter contributors include campus presidents/chancellors, provosts, deans, program directors and faculty members. They represent two-year, baccalaureate and graduate institutions, and span the nation, from Florida to Washington State. Dr. Schuman's style is direct and jargon-free, and he emphasizes practical issues more than abstract theories.

Chapter 1 Successful Organization of Complex Universities
Chapter 2 Strategic Planning for Branch Campuses
Chapter 3 Beginning a New Program on a Branch Campus of a State University
Chapter 4 A Unique Identity for the Branch Campus
Chapter 5 The Pressure on Faculty Prestige and its Multiphrenic Implications
Chapter 6 Attracting and Retaining Students at a Campus of a Multicampus System
Chapter 7 Branch Campus Growth through Student and Faculty Engagement
Chapter 8 Nothing More Simple, Nothing More Complex: Outcomes Assessment at Branch Campuses
Chapter 9 Anomaly of Mission: The Challenge of Being a Liberal Arts College in the Public Sector
Chapter 10 Executive Strategies for Negotiating the Relationship between a Branch Campus and a Multi-Campus System Administrative Structure
Chapter 11 Managing Campus/System Communications: The Model at Kent State
Chapter 12 Sez who…? External Communications on Branch Campuses
Chapter 13 Student Localism: Building Connections between the Branch Campus and Its Neighboring Community
Chapter 14 "Put money in thy purse:" Fund Raising at Public Branch Campuses