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Information Communication Technologies and City Marketing
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Digital Opportunities for Cities Around the World
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Artikel-Nr:
9781605661346
Veröffentl:
2010
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
27.12.2010
Seiten:
438
Autor:
Mila Gascó-Hernandez
Gewicht:
1357 g
Format:
286x221x28 mm
Sprache:
Englisch
Beschreibung:
Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.
City branding; City development; City global management; City marketing initiatives; Digital tourism marketing; Effective ICT infrastructure; Export promotion; Global communication and competitiveness; Industry marketing; Information communication technologies; Integrated marketing communication strategy; Internet marketing; Mobile commerce techniques; Strategic technology planning; Techno-global economy; Tourism Web sites; Web site communication.