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Scientific Advertising
Complete and Unabridged
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9781604599657
Veröffentl:
2010
Einband:
Paperback
Erscheinungsdatum:
12.02.2010
Seiten:
70
Autor:
Claude C. Hopkins
Gewicht:
117 g
Format:
229x152x5 mm
Sprache:
Englisch
Beschreibung:
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.