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Is Food Marketing Making Us Fat?
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A Multi-Disciplinary Review
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9781601984661
Veröffentl:
2011
Einband:
Paperback
Erscheinungsdatum:
03.07.2011
Seiten:
98
Autor:
Pierre Chandon
Gewicht:
164 g
Format:
234x156x6 mm
Sprache:
Englisch
Beschreibung:
Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure.
1. Introduction. 2. How Long- and Short-Term Price Reductions Stimulate Consumption. 3. How Marketing Communication Stimulates Consumption. 4. How Marketing Stimulates Consumption by Changing the Food Itself. 5. How Marketing Changes to the Eating Environment Stimulate Consumption. 6. Conclusions. 7. References.