The Small Business Owner’s Handbook to Search Engine Optimization

Stephen Woessner has 17 years of experience in Web strategy development, social networking, search engine optimization, e-commerce, e-mail marketing, and strategic planning. He has had the privilege of consulting with hundreds of clients on the development of websites and online marketing strategies. In 2006, Woessner decided to leave private sector consulting and accepted a position at the University of Wisconsin-La Crosse Small Business Development Center (SBDC). He is an SBDC business adviser, instructor, author, and a frequent speaker. Woessner also understand the day-to-day pressures and challenges of running a business because he has owned four of his own, including SEOTrainingProducts.com. Viral Social Networking Inc. Magazine, E-commerce Times, B-to-B Online Magazine, The Milwaukee Journal-Sentinel, Wisconsin Public Radio, and other media have interviewed Woessner regarding various online marketing topics. He teaches search engine optimization and social networking classes at the University of Wisconsin-Madison, UW-La Crosse, UW-Green Bay, UW-Superior, UW-Parkside, and Kent State University-Stark. The classes are practical and tactical in nature and are attended by business owners and managers. You can find Woessner on Facebook, LinkedIn, Twitter, or Google.

The Small Business Owner's Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web sites search engine rankings and doubling their sites monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four businesses and understands the significant time and cash constraints faced by business owners every day. Because of this, Woessner placed increasing efficiency and effectiveness at the core of the 15-steps allowing a business owner to maximize results in as little time as possible.