The Direct Mail Revolution

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

BOOST YOUR BUSINESS WITH DIRECT MAIL

ContentsAcknowledgmentsIntroduction: The New Direct-Mail RevolutionPART I: DIRECT-MAIL PLANNING AND STRATEGYChapter 1: Getting Started in Direct MailChapter 2: Planning: The Professional ApproachPART II: CREATING AND PRODUCING DIRECT-MAIL CAMPAIGNSChapter 3: Creating Irresistible Direct-Mail OffersChapter 4: Mailing ListsChapter 5: Writing Direct-Mail Copy That SellsChapter 6: Direct-Mail Graphic DesignChapter 7: Direct-Mail ProductionChapter 8: Direct-Mail TestingPART III: DIRECT-MAIL COMPONENTS AND FORMATSChapter 9: Sales LettersChapter 10: Direct-Mail BrochuresChapter 11: Reply ElementsChapter 12: Self-MailersChapter 13: PostcardsPART IV: INTEGRATING DIRECT MAIL AND DIGITAL MARKETINGChapter 14: Landing PagesChapter 15: Content MarketingChapter 16: EmailChapter 17: Integrated Campaigns and Sales FunnelsAppendix I: Direct-Mail VendorsAppendix II: BibliographyAbout the AuthorIndex