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Escape from the Ivory Tower: A Guide to Making Your Science Matter
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Artikel-Nr:
9781597266642
Veröffentl:
2010
Erscheinungsdatum:
01.08.2010
Seiten:
272
Autor:
Nancy Baron
Gewicht:
379 g
Format:
229x151x19 mm
Sprache:
Englisch
Beschreibung:
A former journalist, Nancy Baron is a motivated promoter for clearly communicating the public implications of scientific findings. She has spent most of the past eight years training scientists to better communicate science to the media and the public. During this time she has worked with more 4,000 scientists and many journalists and NGO professionals. Escape from the Ivory Tower is a direct result of her experience.
In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, "Escape From the Ivory Tower" can help make your science understood, appreciated and perhaps acted upon.