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Weather Channel
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Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9781578515592
Veröffentl:
2002
Erscheinungsdatum:
01.07.2002
Seiten:
276
Autor:
Frank Batten
Gewicht:
626 g
Format:
241x163x27 mm
Sprache:
Englisch
Beschreibung:
Jeffrey L. Cruikshank is a cofounder of Kohn-Cruikshank, Inc., a Boston-based communications consulting firm. He has written or cowritten a number of business-related books.
A story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. It offers an account of high-stakes entrepreneurship and a case study of a media business both experiencing and driving major change.
1 Foundations 2 A New Idea 3 Building the Data Path 4 Birthing Pains 5 Flirting with Extinction 6 The Fast Lane 7 Brand Building and Other Adventures 8 Disruptive Technologies 9 The Weather Channel in Context Behind the Scenes