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Growing Local Value: How to Build Business Partnerships That Strengthen Your Community
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Artikel-Nr:
9781576753712
Veröffentl:
2007
Erscheinungsdatum:
01.01.2007
Seiten:
192
Autor:
Laury Hammel
Gewicht:
231 g
Format:
217x140x13 mm
Serie:
Svn
Sprache:
Englisch
Beschreibung:
In 1980 Laury Hammel founded The Longfellow Clubs, a group of health, tennis, and sports clubs located outside Boston and servicing over 10,000 members. The Longfellow Clubs has been a leader in the fitness and tennis industries and has won numerous awards. Laury has been inducted into the New England Tennis Hall of Fame, and his emphasis on growing local value has led Club Business International magazine to call him the conscience of the industry. His family was named the National Tennis Family of the Year in 2000, and he is currently the number one tennis player in New England in his age group.
Gun Denhart cofounded the Hanna Andersson children s clothing company in 1983. Through her leadership, the company has become known for its high-quality clothing made from soft cot- ton materials as well as community involvement and family- friendly work practices.
Gun Denhart cofounded the Hanna Andersson children s clothing company in 1983. Through her leadership, the company has become known for its high-quality clothing made from soft cot- ton materials as well as community involvement and family- friendly work practices.
Growing a successful business is about meeting the needs of customers and, by extension, the needs of the entire community. Turn your business into a good citizen and you can help ensure its success and contribute to making your community a great place to live and work. Growing Local Value shows how to build a values-driven business that is deeply embedded in local life.
Drawing on real-world examples from Greyston Bakery, Wild Planet Toys, Powell s Books, and many other companies, Laury Hammel and Gun Denhart show how you can leverage every aspect of your business from product creation to employee recruitment, vendor selection, and raising capital to benefit both the community and the bottom line. Growing Local Value explores in depth how your business can contribute to its community and the benefits it will receive when it does.
Drawing on real-world examples from Greyston Bakery, Wild Planet Toys, Powell s Books, and many other companies, Laury Hammel and Gun Denhart show how you can leverage every aspect of your business from product creation to employee recruitment, vendor selection, and raising capital to benefit both the community and the bottom line. Growing Local Value explores in depth how your business can contribute to its community and the benefits it will receive when it does.
Letter from the Editor of the Social Venture
Network Series
Acknowledgments
Introduction: Why Local?
1 Customer and Community First
2 Values-Based Financing
3 Partnering with Your Employees
4 Business Networking for Local Value
5 Creating Partnerships with Nonprofits
6 Making Sustainability Your Competitive Advantage
7 Collaborating with Government
8 Building a Bridge to the Future
Notes
Suggested Reading
Resources
Index
About Social Venture Network
About the Authors
Network Series
Acknowledgments
Introduction: Why Local?
1 Customer and Community First
2 Values-Based Financing
3 Partnering with Your Employees
4 Business Networking for Local Value
5 Creating Partnerships with Nonprofits
6 Making Sustainability Your Competitive Advantage
7 Collaborating with Government
8 Building a Bridge to the Future
Notes
Suggested Reading
Resources
Index
About Social Venture Network
About the Authors