Diamond, J: WORLD OF FASHION 4/E

Jay Diamond is professor of marketing,retailing and fashion at Nassau Community College where he teaches courses on fashion and retailing. He has received such honors as Distinguished Professor of the State University of New York, and the first Distinguished Achievement Award at Nassau Community College. He has written textbooks on retailing, fashion, and related subjects and is co-creator and writer of a video series on fashion retailing. Ellen Diamond is an adjunct member of the marketing, retailing, and fashion at Nassau Community College. Her paintings and lithographs are featured in galleries across the United States, and she received the honor of membership to the National Association for Women Artists. She is also an author and coauthor of textbooks on fashion retailing and visual merchandising, and she co-created and wrote a video series on fashion retailing.

The World of Fashion, 4th edition, has been completely redesigned, updated, and is now in full color. This text is the essential source for students who want to understand the fashion industry. Starting with an introduction to the history of fashion and its evolving role within the global marketplace, this book provides in-depth coverage of the designing, manufacturing, and merchandising segments of the fashion apparel and textiles industries. Each chapter focuses on an aspect of the industry, from its history and the theory of design to product development, manufacturing, and merchandising.

Contents Introduction to Fashion - The Evolution of Fashion - Fashions: 1900 to the Present - The Powerful Consumer - Ever-Changing Fashion and Its Acceptance - The Multicultural Consumer & Fashion - Fashion in the Global Marketplace - Careers in Fashion The Producers of Raw Materials - The Textile Industry - Furs and Leather The Fashion Merchandise Industries - Apparel: Women's, Men's, and Children's - Intimate Apparel - Fashion Accessories - Details and Trimmings - Cosmetics and Fragrances - Home Fashions Designing and Manufacturing of Fashion - Apparel and Accessories - Fashion Forecasting for Designers and Manufacturers - Elements and Principles of Design and Developing a Fashion Collection - Apparel and Accessories Manufacturing - Outsourcing Fashion Design, Production, and Management Merchandising Fashion - Resident Buying Offices and Other Fashion Information Sources for Retailers - The Fashion Retailer - Advertising, Special Events, Publicity, and Visual Merchandising