Poloian, L: RETAILING PRINCIPLES STUDENT/E

Lynda Gamans Poloian is Professor of Retailing and Director of the Fashion Merchandising Program at Southern New Hampshire University, where she coordinates the Netherlands Student Exchange. She was the 2000-2002 president of the American Collegiate Retailing Association (ACRA), the educational affiliate of the National Retail Federation. Her industry experience includes retail sales promotion and operation of her own multinational silk accessories business.

This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing, and catalog retailing as key growth strategies for retailers and discusses the effects of the September 11th tragedy on the retailing industry.

*The State of the Industry - Roots and Rudiments - Planning and Predicting - The Retail Environment * Retail Structures and Strategies - Brick-and-Mortar Retail Stores - Ownership Dynamics - Direct Marketing and Selling - Electronic Retailing - Global Retailing * The Human Factor - Human Resource Management - Customer Behaviour * Store Location and Planning - Site Selection - Shopping Centres and Malls - Store Design and Visual Merchandising * Marketing the Merchandise - Merchandise Planning and Buying - Pricing for Profit - Supply Chain Management - Retail Promotion *Appendix A: Retail career Directions *Appedix B:Focus on Small Business TEXT FEATURES "Did You Know?" feature providing news about the retailing environment "Cyberscoops" directing readers to interesting Web sites "From the Field" readings present news articles from authoritative sources Learning objectives and new terms defined in the text margin and in a comprehensive glossary End-of-chapter summaries, questions for review and discussion and unit cases Instructors Guide includes recommended course outlines, suggested activities for each chapter and a test bank