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The Rowman & Littlefield Handbook of Media Management and Business
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Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9781538174111
Veröffentl:
2022
Einband:
Paperback
Erscheinungsdatum:
27.09.2022
Seiten:
480
Autor:
L. Meghan Mahoney
Gewicht:
895 g
Format:
254x178x26 mm
Serie:
2, The Rowman & Littlefield Handbook Series
Sprache:
Englisch
Beschreibung:
L. Meghan Mahoney is associate professor in the Department of Communication & Media at West Chester University of Pennsylvania. She regularly publishes research on issues related to new media audiences, social media, and media management. She is coauthor of Strategic Social Media: From Marketing to Social Change. She has published in the Journal of Media Education, Journal of Intercultural Communication, Journal of Medical Internet Research, Journal of Development Communication, and Journal of Media and Communication Studies. She has served leadership positions in the Broadcast Education Association and the Eastern Communication Association.
This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.