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Ads, Fads, and Consumer Culture
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Advertising's Impact on American Character and Society
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9781538137819
Veröffentl:
2020
Einband:
Paperback
Erscheinungsdatum:
12.08.2020
Seiten:
314
Autor:
Arthur Asa Berger
Gewicht:
594 g
Format:
254x178x17 mm
Sprache:
Englisch
Beschreibung:
Arthur Asa Berger is Professor Emeritus at San Francisco State University, where he taught for 38 years. He is the author of numerous books and articles on tourism, media, popular culture and everyday life. Among his books on tourism are Vietnam Tourism, Thailand Tourism, The Golden Triangle, Deconstructing Travel and Bali Tourism. He has lectured in more than a dozen countries and his books have been translated into nine languages.
Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.