The Rowman & Littlefield Handbook of Media Management and Business

This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders.

The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Part I. Media Management in Convergence

1. Scope, Opportunities, and Challenges in Convergent Media Management, by L. Meghan Mahoney and Tang Tang

2. The Changing Audience, by Louisa Ha

3. Theories of Media Management, by Maria A. Kopacz

4. Academic Research Methods in Media Management, by Brandon T. Sweitzer

5. Industry Research Methods in Media Management, by Ronen Shay

Part II. Fundamental Issues in Convergent Media Management

6. Human Resource Management, by Heather L. Walter and Andrea L. Meluch

7. Marketing and Branding, by Todd Holmes

8. Law and Policy, by Gregory Newton

9. Making Ethical Choices in News Media, by Jenn Burleson Mackay

Part III. Globalization

10. Transnational Media and Business Strategy, by Richard A. Gershon

11. Media Management in Africa, by Rasha Allam

12. Media Management in Asia, by Quan Xie and Drew McDaniel

13. Media Management in Latin America, by María Elena Gutiérrez-Rentería and Carlos López-Hernández

Part IV. Management in a Dynamic Landscape

14. News and Information Industry, by Kelly Kaufhold

15. Sports Industry, by Michael Devlin

16. Gaming Industry, by Anthony Palomba

17. Podcasting, by Kim Fox

18. Social Media, by L. Meghan Mahoney

19. Mobile Media, by Xiaoquan Zhang, Robert Upchurch, and Buddy Love

Part V. The Future of Media Management

20. Diffusion of Virtual Reality in Local Television News, by Douglas A. Ferguson and Clark F. Greer

21. Second Screening, by Miao Guo

22. Big Data and Entrepreneurship, by M. Laeeq Khan

23. Old vs. New, by Sabine Baumann

24. Looking Forward, by Roger Cooper, L. Meghan Mahoney, and Tang Tang