Beschreibung:
Mark Easterby-Smith passed away in 2020. He was an Emeritus Professor at the University of Lancaster. His field was organizational learning. He had a first degree in Engineering Science and a PhD in Organizational Behaviour from Durham University and was an active researcher for over 30 years with primary interests in methodology and learning processes. He carried out evaluation studies in many European companies, and led research projects on management development, organizational learning, dynamic capabilities and knowledge transfer across international organizations in the UK, India and China.
An updated edition of a bestselling text that provides readers with a clear and comprehensive overview of methods for conducting management and business research.
Chapter 1 FINDING YOUR FEET IN MANAGEMENT AND BUSINESS RESEARCHChapter 2 REVIEWING THE LITERATUREChapter 3 THE PHILOSOPHY OF MANAGEMENT AND BUSINESS RESEARCHChapter 4 DESIGNING MANAGEMENT AND BUSINESS RESEARCHChapter 5 THE ETHICAL RESEARCHERChapter 6 CRAFTING QUALITATIVE DATA THROUGH LANGUAGE AND TEXTChapter 7 CRAFTING QUALITATIVE DATA THROUGH OBSERVATION AND PARTICIPATORY RESEARCHChapter 8 FRAMING AND INTERPRETING QUALITATIVE DATAChapter 9 CRAFTING QUANTITATIVE DATAChapter 10 STATISTICAL ANALYSIS OF QUANTITATIVE DATAChapter 11 APPLICATION OF MACHINE LEARNING IN QUANTITATIVE RESEARCHChapter 12 WRITING MANAGEMENT AND BUSINESS RESEARCH