Business Skills for the 21st Century

Marc Baaij is an associate professor of strategic management at the Rotterdam School of Management (RSM) at the Erasmus University Rotterdam in the Netherlands. Previously he worked for the Boston Consulting Group (BCG) as manager of research and strategy consultant. Marc specialises in methods and techniques for strategy development and implementation, with a focus on stakeholder management and strategic foresight development. He has written professional books and scientific articles on strategic management, management consultancy, and structured problem solving. Besides teaching bachelor, master, and MBA students, Marc also provides open and in-company training in structured problem-solving and communication for managers, consultants, and other business professionals. He also serves as a soundboard for managers in cases of strategy development and implementation. Marc holds a master's degree in economics and is a PhD in strategic management.

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

Chapter 1: Introducing Business Skills for the Twenty-first CenturyChapter 2: Identify Real Business Problems and OpportunitiesChapter 3: Analyse Stakeholders of Problems and OpportunitiesChapter 4: Deconstruct Problems and OpportunitiesChapter 5: Develop and Conduct Relevant AnalysesChapter 6: Cooperate With Team Members and Other Relevant StakeholdersChapter 7: Develop Complete and Consistent Solutions IntroductionChapter 8: Evaluate Solutions and Make Decisions Under UncertaintyChapter 9: Communicate the Recommended SolutionChapter 10: Prepare for Solution Implementation IntroductionChapter 11: Facilitate and Evaluate an Implementation