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Retail Marketing Management
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The 5 Es of Retailing
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9781526446855
Veröffentl:
2018
Einband:
Paperback
Erscheinungsdatum:
14.12.2018
Seiten:
200
Autor:
Dhruv Grewal
Gewicht:
521 g
Format:
244x170x14 mm
Sprache:
Englisch
Beschreibung:
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
Chapter 1: The Innovative RetailerChapter 2: The Entrepreneurial, Innovative, and Customer-Centric MindsetChapter 3: Value Creates ExcitementChapter 4: Creating Excitement Using Store BrandsChapter 5: Creating Excitement and Enhancing Education Using Social MediaChapter 6: Education: The Service EdgeChapter 7: Experience: In-Store, Across ChannelsChapter 8: Engaged Customers Are LoyalChapter 9: Innovative Retail Analytics for EngagementChapter 10: Concluding Thoughts