Foreword – Joseph S. Nye, Jr
1 Soft power and the future of US foreign policy: America’s abiding advantage – Hendrik W. Ohnesorge
Part I: US soft power in theory and practice: a macro perspective
2 Hard times ahead for US soft power – Michael F. Oppenheimer
3 Soft power, US foreign policy, and George Washington’s warning of ‘Alternate Domination’ – Naren Chitty and Chenjun Wang
4 The United States' identity crisis: emotions, image, and US foreign policy under Trump and Biden – Taryn Shepperd
5 Repairing the United States' reputation? The US strategic narrative and the Biden administration – Alister Miskimmon, Ben O’Loughlin, Laura Roselle, and Faith Leslie
6 From soft power to Reputational Security: rethinking the machinery of US public diplomacy for the post-COVID-19 era – Nicholas J. Cull
Part II: US soft power in select issue areas: a close-up view
7 Soft power for an age of shifting terrorism threats – Farah Pandith and Jacob Ware
8 Soft power and US foreign economic policy: the Trump years and after – Giulio M. Gallarotti
9 Soft power and cyber security: the evolution of US cyber diplomacy – Eugenio Lilli and Christopher Painter
10 The hard facts about soft power: lessons learned from US cultural diplomacy – Carla Dirlikov Canales
Part III: US soft power in select relationships
11 Balancing soft and hard power: China, Russia, and the United States – John M. Owen
12 The Sino-US soft power games: beyond aggressive competition to mutual accommodation – Nancy Snow and Liwen Zhang
13 A new urban agenda? US cities, soft power, and transatlantic relations – Giles Scott-Smith
Index