The Business of Building a Better World

Twenty-nine leading scholars and executives provide a visionary look at the future of business, propelling past damaging industrial-age values to uncover the key ingredients of humanistic, ecologically sustainable, and intergenerational prosperity.

Through the exploration of robust cases and stories packed with deep insight and vital science, this extraordinary collection explores how we can adapt our notions of value, markets, and models of cooperation and collective action to create a world where economies and businesses excel, all people thrive, and nature flourishes.

In part I, The Business of Business Is Betterment, the contributors show how enterprises today are further developing-and even taking a quantum leap beyond-the multistakeholder logic of shared value creation. Part II, Net Positive = Innovation's New Frontier, is focused on what companies can and are doing to move away from doing no harm to playing an active role insolving environmental, social, and economic problems. The final section, Ultimate Advantage: A Leadership Revolution That Is Changing Everything, looks at new leadership paradigms-characterized by unexpected qualities like virtue, love, compassion, and connection-that are crucial to creating engaged, empowered, innovative, and out-performing enterprises.

This book is designed to galvanize change and unite a global community of inquiry and action. It establishes the conceptual cornerstones for a new kind of business practice that will lead the way to an equitable, sustainable, and flourishing future.

Foreword
Preface

-Introduction - A Moonshot Moment for Business and the Great Economic Opportunities of Our Time by David Cooperrider and Audrey Selian
-PART I: The Business of Business is Betterment
-Chapter 1- The Trillion Dollar Shift: Business for Good is Good Business by Marga Hoek
-Chapter 2 Taking Leadership to a New Place: Outside-the-Building Thinking to Improve the World by Rosabeth Moss Kanter
-Chapter 3 A Decade that Transformed the Role of Business in Society - A Snapshot by Mark Kramer
-Chapter 4 Green Swans: The Coming Boom in Regenerative Capitalism by John Elkington, Richard Roberts and Louise Kjellerup Roper
-Chapter 5 Contemplating a Moonshot? Ask Yourself These Three Questions: Why This? Why Now? Why Me? by Naveen Jain, with John Schroeter
-PART II: Net Positive = Innovation's New Frontier
-Chapter 6 Net Positive Business and the Elephants in the Room by Paul Polman and Andrew Winston
-Chapter 7 Accountability for All: There is No Stakeholder Capitalism Without Stakeholder Governance by Bart Houlahan and Andrew Kassoy
-Chapter 8 The Business of Business is the Future by Raj Sisodia
-Chapter 9 Stakeholder Capitalism: Three Generations, One Voice by R. Edward Freeman, Joey Burton, Ben Freeman
-Chapter 10 Transforming Business, Transforming Value by Gillian M. Marcelle and Jed Emerson
-Chapter 11 The Problem with Removing Humanity from Business Models by Roger L. Martin
-PART III: The Ultimate Advantage: A Leadership Revolution That is Changing Everything
-Chapter 12 Business as an Agent of World Benefit: The Role of Virtuousness by Kim Cameron
-Chapter 13 Love: The Core Leadership Value and Organizing Principle for Business and Society by Michele Hunt
-Chapter 14 The Role of Consciousness in Accelerating Business as an Agent of World Benefit by Chris Laszlo and Ignacio Pavez
-Chapter 15 Innovating to Flourish: Towards a Theory of Organizing for Positive Impact by Udayan Dhar and Ronald Fry
-Chapter 16 Towards Reinvention of Your Theory of the Business: Five Principles for Thriving in the Disrupted World by Nadya Zhexembayeva and David L. Cooperrider

Acknowledgements
About the Authors