The New Art of Ideas

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down.

Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.

A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.

The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:

Goal-Your vision for the end
Gap-The underdeveloped area that your idea fills
Gain-The overall benefits of your goal

With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.

FOREWORD by Lorin Latarro

INTRODUCTION: UNLOCK YOUR CREATIVE POTENTIAL

1. THE NEW ART OF IDEAS
2. THE THREE Gs METHOD
3. GOAL
4. GAP
5. GAIN
6. DIVERSITY: AMPLIFYING THE THREE Gs
7. EMOTIONAL OBSTACLES
CONCLUSION: YOUR IDEA

RESOURCES
Resource 1: Discussion Guide
Resource 2: 8 Ways You Can Set Your Goal
Resource 3: Diversity, Equity, & Inclusion: Amplifying The Three Gs: A Discussion Guide for Leaders
Resource 4: Overcoming Emotional Obstacles Checklist

NOTES
ACKNOWLEDGMENTS
INDEX
ABOUT THE AUTHOR
ABOUT THE ILLUSTRATOR/DESIGNER