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Moderating Focus Groups
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Artikel-Nr:
9781506320601
Veröffentl:
1997
Einband:
EPUB
Seiten:
136
Autor:
Richard A. Krueger
Serie:
Focus Group Kit
eBook Typ:
EPUB
eBook Format:
Reflowable EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups.
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.
Preface
About This Book
Guiding Principles of Moderating
What You Need to Do
Before the Focus Group
What You Need to Do
During the Focus Group
Selecting the Moderator
Personal Qualities of Moderators
Roles of Moderators
Problems Encountered by Moderators
People Problems
Assistant Moderator Responsibilities
Taking Notes and Recording the Discussion
The Rapid Focus Group
Rate Yourself - Check Sheets for Moderating
Improving Your Moderating Skills
Teaching Others to Moderate
About This Book
Guiding Principles of Moderating
What You Need to Do
Before the Focus Group
What You Need to Do
During the Focus Group
Selecting the Moderator
Personal Qualities of Moderators
Roles of Moderators
Problems Encountered by Moderators
People Problems
Assistant Moderator Responsibilities
Taking Notes and Recording the Discussion
The Rapid Focus Group
Rate Yourself - Check Sheets for Moderating
Improving Your Moderating Skills
Teaching Others to Moderate