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Autor: Jody C Baumgartner
ISBN-13: 9781498542975
Einband: Ebook
Seiten: 384
Sprache: Englisch
eBook Typ: Adobe Digital Editions
Kopierschutz: Adobe DRM [Hard-DRM]
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The Internet and the 2016 Presidential Campaign

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The Internet and the 2016 Presidential Campaign comprehensively examines how candidates, campaigns, and others used social media and the Internet throughout the 2016 election.
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
Chapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the 2016 Presidential ElectionChapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016 Presidential Primary SeasonChapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting during the 2016 Presidential Primary CampaignChapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign on Instagram

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Autor: Jody C Baumgartner
ISBN-13 :: 9781498542975
ISBN: 1498542972
Verlag: Lexington Books
Seiten: 384
Sprache: Englisch
Sonstiges: Ebook