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Autor: Oranit Klein-Shagrir
ISBN-13: 9781498540810
Einband: Ebook
Seiten: 130
Sprache: Englisch
eBook Typ: Adobe Digital Editions
Kopierschutz: Adobe DRM [Hard-DRM]
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Para-Interactivity and the Appeal of Television in the Digital Age

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This book explores television's efforts to remain culturally relevant, socially significant, and commercially viable in a changing media environment. It traces its adaptation to the digital era and television's attempts to appeal to its audience by using televisual strategies to simulate interactivity and viewer participation.
Para-Interactivity and the Appeal of Television in the Digital Age focuses on broadcast television's attempts to transition from a mass medium to one which addresses viewers as potentially active participants in simulated interactive communication. It explores both the transformations and the continued popularity of television in an age of social media and competition from interactive digital media. It presents the concept of “para-interactivity,” which contains features or elements that echo interactive communication processes considered characteristic of digital media and participatory culture translated into television's language. This novel idea helps to understand contemporary television and identify current and traditional strategies it employs in order to survive in a changing media environment.
ContentsAcknowledgmentsPrefaceChapter 1: Conceptual Framework: TV, Interactivity and Para-interactivityChapter 2: "1.0 Producers in a 2.0 World": The Dual Discourse of TV MakersChapter 3: Para-Interactive Paths: Inviting the Viewers to InteractChapter 4: Live TV as a Para-Interactive Temporal StrategyChapter 5: Unveiling TV's Apparatus as Para-interactive Spatial StrategyConclusionReferencesAbout the Author

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Autor: Oranit Klein-Shagrir
ISBN-13 :: 9781498540810
ISBN: 1498540813
Verlag: Lexington Books
Seiten: 130
Sprache: Englisch
Sonstiges: Ebook