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Para-Interactivity and the Appeal of Television in the Digital Age
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Artikel-Nr:
9781498540810
Veröffentl:
2017
Seiten:
130
Autor:
Oranit Klein-Shagrir
eBook Typ:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
This book explores television's efforts to remain culturally relevant, socially significant, and commercially viable in a changing media environment. It traces its adaptation to the digital era and television's attempts to appeal to its audience by using televisual strategies to simulate interactivity and viewer participation.
Para-Interactivity and the Appeal of Television in the Digital Age focuses on broadcast television's attempts to transition from a mass medium to one which addresses viewers as potentially active participants in simulated interactive communication. It explores both the transformations and the continued popularity of television in an age of social media and competition from interactive digital media. It presents the concept of “para-interactivity,” which contains features or elements that echo interactive communication processes considered characteristic of digital media and participatory culture translated into television's language. This novel idea helps to understand contemporary television and identify current and traditional strategies it employs in order to survive in a changing media environment.
Contents
Acknowledgments
Preface
Chapter 1: Conceptual Framework: TV, Interactivity and Para-interactivity
Chapter 2: "1.0 Producers in a 2.0 World": The Dual Discourse of TV Makers
Chapter 3: Para-Interactive Paths: Inviting the Viewers to Interact
Chapter 4: Live TV as a Para-Interactive Temporal Strategy
Chapter 5: Unveiling TV's Apparatus as Para-interactive Spatial Strategy
Conclusion
References
About the Author
Acknowledgments
Preface
Chapter 1: Conceptual Framework: TV, Interactivity and Para-interactivity
Chapter 2: "1.0 Producers in a 2.0 World": The Dual Discourse of TV Makers
Chapter 3: Para-Interactive Paths: Inviting the Viewers to Interact
Chapter 4: Live TV as a Para-Interactive Temporal Strategy
Chapter 5: Unveiling TV's Apparatus as Para-interactive Spatial Strategy
Conclusion
References
About the Author