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Reinventing the Latino Television Viewer
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Artikel-Nr:
9781498506649
Veröffentl:
2015
Seiten:
182
Autor:
Christopher Chávez
eBook Typ:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.
Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.
Chapter One: Hispanic Television and the Changing Field of Latino Cultural Production
Chapter Two: Audience Reconstruction and the Rise of “New Latino”
Chapter Three: Mixing, Switching, and Policing Linguistic Boundaries
Chapter Four: English-Language Television and Linguistic Erasures
Chapter Five: The New Hispanic Television Landscape and the False Promise of Democracy
Chapter Two: Audience Reconstruction and the Rise of “New Latino”
Chapter Three: Mixing, Switching, and Policing Linguistic Boundaries
Chapter Four: English-Language Television and Linguistic Erasures
Chapter Five: The New Hispanic Television Landscape and the False Promise of Democracy