Bücher online kaufen
The Customer-Driven Culture: A Microsoft Story
Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9781492058717
Veröffentl:
2020
Erscheinungsdatum:
14.04.2020
Seiten:
210
Autor:
Travis Lowdermilk
Gewicht:
468 g
Format:
233x179x16 mm
Sprache:
Englisch
Beschreibung:
Travis Lowdermilk is a UX Researcher, Designer, and author of the Customer-Driven Playbook. He has been building software experiences as a researcher, designer, and developer for over 15 years. Now he works with product teams at Microsoft and students, from all over the world, helping them integrate customer development and design-thinking into their products.
If you're striving to make products and services that your customers will love, then you'll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them.