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Escaping the Build Trap
How Effective Product Management Creates Real Value
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
Artikel-Nr:
9781491973790
Veröffentl:
2018
Erscheinungsdatum:
01.11.2018
Seiten:
180
Autor:
Melissa Perri
Gewicht:
303 g
Format:
228x151x13 mm
Sprache:
Englisch
Beschreibung:
Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.
"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover.