Beschreibung:
Colt McAnlis is a Developer Advocate at Google focusing on Games, compression, and Performance; Before that, he was a graphics programmer in the games industry working at Blizzard, Microsoft (Ensemble), and Petroglyph. He's been an Adjunct Professor at SMU Guildhall, a UDACITY instructor (twice), and a Book Author. Recently, he's been teaching Android Devs the Zen of Performance. When he's not working with developers, Colt spends his time preparing for an invasion of giant ants from outer space. He's also got a whole plethora of publications,videos and other things accounting for over 600,000 views.
If you want to attract and retain users in the booming mobile services market, you need a quick-loading app that won't churn through their data plans. The key is to compress multimedia and other data into smaller files, but finding the right method is tricky. This witty book helps you understand how data compression algorithms work—in theory and practice—so you can choose the best solution among all the available compression tools.