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Product Leadership
How Top Product Managers Create and Launch Successful Products
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
Artikel-Nr:
9781491960608
Veröffentl:
2017
Erscheinungsdatum:
01.06.2017
Seiten:
217
Autor:
Richard Banfield
Gewicht:
389 g
Format:
228x151x17 mm
Sprache:
Englisch
Beschreibung:
Richard is a the CEO and co-founder of Boston-based user experience agency Fresh Tilled Soil. He started his tech career with MultiChoice, Africa's largest broadcast communication and Internet company. He then left MultiChoice to become co-founder of Acceleration, an international adtech business headquartered in London (now owned by advertising giant WPP). Under Richard's leadership Fresh Tilled Soil has delivered digital product design and product strategy to 700+ clients around the world. Richard has published two other books, Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with C. Todd Lombardo and Trace Wax and Design Leadership: How Top Design Leaders Build and Grow Successful Organizations.
In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?