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Org Design for Design Orgs
Building and Managing In-House Teams
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
Artikel-Nr:
9781491938409
Veröffentl:
2016
Erscheinungsdatum:
01.10.2016
Seiten:
183
Autor:
Peter Merholz
Gewicht:
296 g
Format:
228x151x15 mm
Sprache:
Englisch
Beschreibung:
Peter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.
Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.