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Design Leadership
How Top Design Leaders Build and Grow Successful Organizations
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Artikel-Nr:
9781491929209
Veröffentl:
2016
Erscheinungsdatum:
26.01.2016
Seiten:
169
Autor:
Richard Banfield
Gewicht:
260 g
Format:
228x151x15 mm
Sprache:
Englisch
Beschreibung:
The CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard Banfield wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa's largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like.
"What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they're forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America."--provided from Amazon.com.