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Think Small: The Story of the World’s Greatest Ad
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Artikel-Nr:
9781483522142
Veröffentl:
2014
Einband:
EPUB
Seiten:
0
Autor:
Dominik Imseng
Sprache:
Englisch
Beschreibung:
The ad that started the Creative Revolution on Madison Avenue. Now analyzed more deeply than any other ad before. In this first book on a single piece of advertising, copywriter and journalist Dominik Imseng dissects the ad considered the best of all time: "e;Think small"e; for the Volkswagen Beetle. Based on extensive interviews with creative legends Julian Koenig, Bob Levenson and George Lois, as well as with Carl Hahn, head of Volkswagen of America from 1959 to 1964.
The ad that started the Creative Revolution on Madison Avenue. Now analyzed more deeply than any other ad before. In this first book on a single piece of advertising, copywriter and journalist Dominik Imseng dissects the ad considered the best of all time: "e;Think small"e; for the Volkswagen Beetle. Based on extensive interviews with creative legends Julian Koenig, Bob Levenson and George Lois, as well as with Carl Hahn, head of Volkswagen of America from 1959 to 1964.