Introduction to Media Literacy
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Introduction to Media Literacy

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ISBN-13:
9781483379609
Einband:
EPUB
Seiten:
296
Autor:
W. James Potter
eBook Typ:
Adobe Digital Editions
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

An approachable, skills-focused student guide to building media literacy, helping students to become more knowledgeable about all facets of the media and more strategic users of media messages.

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence—in a concise format that keeps students focused on effectively improving their media literacy skills.

 


Give your students the SAGE edge!


 


SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/potterintro.

Preface

Acknowledgments

About the Author

CHAPTER 1 Why Increase Media Literacy?

Our Message-Saturated Culture

Automatic Routines

Increasing Media Literacy

Key Ideas

Further Reading

Keeping Up to Date

CHAPTER 2 Media Literacy Approach

Taking out the Trash: Clearing Away Faulty Ideas About Media Literacy

Increasing Media Literacy

Key Ideas

Further Reading

CHAPTER 3 Mass Media Industries: Historical Perspective

Pre-Mass Media

Development of Mass Media

Current Picture

Increasing Media Literacy

Key Ideas

Further Reading

Keeping Up to Date

CHAPTER 4 Mass Media Industries: The Economic Game

The Media Game

Media Industries’ Strategies

Increasing Media Literacy

Key Ideas

Further Reading

Keeping Up to Date

CHAPTER 5 Mass Media Audience: Industry Perspective

Identifying Opportunities

Attracting Audiences

Conditioning Audiences

Increasing Media Literacy

Key Ideas

Further Reading

CHAPTER 6 Mass Media Audience: Individual Perspective

Exposure Is Not the Same as Attention

Decisions During Exposures

Increasing Media Literacy

Key Ideas

Further Reading

CHAPTER 7 Mass Media Content

Message Formulas and Genres

Most General Formula: Next-Step Reality

Narratives

Electronic Games

Interactive Message Platforms

Increasing Media Literacy

Key Ideas

Further Reading

Keeping Up to Date

CHAPTER 8 Mass Media Effects

Media Effects Are Constantly Occurring

Four Dimensions of Media Effects

Factors Influencing Media Effects

Increasing Media Literacy

Key Ideas

Further Reading

Keeping Up to Date

CHAPTER 9 Springboard

Twelve Guidelines

Examples of Levels of Literacy

Key Ideas

Further Reading

Keeping Up to Date

Introduction to Appendices: Analyzing Media Literacy Issues

Appendix A. Analyzing Media Issues: Are Professional Athletes Paid Too Much?

Increase in Pay

Pay Now Too High

Non-Sustainability

Ruining the Games

Conclusions

Further Reading

Keeping Up to Date

Appendix B. Analyzing Media Issues: Is Media Company Ownership Too Concentrated?

Consolidation of Ownership

Concentration of Power

Reduction of Competition

Limitations on Access

Change in Content

Enriches Few People

Conclusions

Further Reading

Keeping Up to Date

Appendix C. Analyzing Media Issues: Is News Objective?

Analyzing the Idea of Objectivity

Analyzing the Idea of Quality in News

Considering Standards for News

Conclusions

Further Reading

Keeping Up to Date

Appendix D. Analyzing Media Issues: Is There Too Much Violence in the Media?

High Amount of Violence in the Media

Some People Are More Vulnerable Than Others

Reducing the Amount of Violence

Conclusions

Further Reading

Test Your Knowledge Answers

Glossary

References

Index