Emotional Business

Emotional Business
Inspiring Human Connectedness to Grow Earnings and the Economy
 Paperback
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Artikel-Nr:
9781475926170
Veröffentl:
2012
Einband:
Paperback
Erscheinungsdatum:
26.06.2012
Seiten:
230
Autor:
Ravi Rao MD
Gewicht:
380 g
Format:
229x152x14 mm
Sprache:
Englisch
Beschreibung:

If you've ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then you've experienced the business effects of emotional disconnection.
In today's knowledge-driven and service centered economy, emotional excellence isn't idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun.

Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to:

¿ Evoke intense customer passion to boost sales

¿ Eliminate the financial self-destruction of infighting

¿ Excite employees to care for each other to ensure effectiveness

Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right.

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