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The Fundamentals of Digital Fashion Marketing
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Artikel-Nr:
9781474220859
Veröffentl:
2017
Erscheinungsdatum:
09.03.2017
Seiten:
216
Autor:
Clare (The University of Sussex Harris
Gewicht:
669 g
Format:
231x200x17 mm
Serie:
Fundamentals
Sprache:
Englisch
Beschreibung:
Harris, Clare
Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. She is also a tutor for The Open University's Design Thinking course and runs her own design company, Millionsquid.
Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. She is also a tutor for The Open University's Design Thinking course and runs her own design company, Millionsquid.
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.
The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Introduction
1. Fashion Marketing and Digital Technologies
2. Fashion and Online Marketing
3. Social Media and Fashion Marketing
4. Fashion and Film
5. Fashion and Mobile Media
6. Digital Spaces and Innovations
Bibliography
Further ReadingIndex
Picture Credits
Acknowledgements
1. Fashion Marketing and Digital Technologies
2. Fashion and Online Marketing
3. Social Media and Fashion Marketing
4. Fashion and Film
5. Fashion and Mobile Media
6. Digital Spaces and Innovations
Bibliography
Further ReadingIndex
Picture Credits
Acknowledgements