Principled Persuasion in Employee Communication

Mike Churchman has spent over 40 years as a practitioner of persuasive communication, for nearly half that time in top London advertising agencies, and then as partner in his own consultancy specialising in internal communication. He's an Oxford graduate in English Language and Literature and was elected Fellow of the Institute of Practitioners in Advertising in 1989 and Fellow of the Institute of Directors in 1994.

Principled Persuasion in Employee Communication highlights a new but significant dilemma for organisational leaders. Will they continue on the same track that, since the nineteenth century, has led them to exert increasing control over their employees? Or will they take another path, one that leads towards a new type of working environment where the culture encourages freedom of communication and movement? This book argues for an approach to employee communication that sets out to liberate employees from the stifling constraints that organisations continue to impose on them.

Introduction. Part I A Continuing Journey Chapter 1: Pathways from the past: the evolution of employee communication; Chapter 2: Pathways to the future: five converging forces shaping the future of work; Part II Signposts for the Road Ahead Chapter 3: Changing minds: the basic principles of principled persuasion; Chapter 4: Happiness at work: the principles of hedonic persuasion; Chapter 5: Harm at work: the principles of mindful persuasion; Chapter 6: The good life at work: the principles of ethical persuasion; Part III Making Conversation along the Way Chapter 7: Watch your language: the principles of meaningful persuasion; Chapter 8: Say it with feeling: the principles of rhetorical persuasion; Chapter 9: Tell the truth: the principles of truthful persuasion; Part IV Next Steps Chapter 10: Make the right moves: practical steps towards a progressive organisation nurtured by principled persuasion.