Doing Business in the Middle East

Doing Business in the Middle East
A cultural and practical guide for all business professionals
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Artikel-Nr:
9781472135667
Veröffentl:
2015
Erscheinungsdatum:
11.05.2015
Seiten:
400
Autor:
Donna Marsh
Gewicht:
302 g
Format:
195x126x30 mm
Sprache:
Deutsch
Beschreibung:

Donna Marsh has been travelling to the Middle East since 1978 and working throughout the region for much of her career. She has held diverse roles in corporate sales, marketing and new business development in the fields of banking and information technology. She has worked throughout the Levant, Egypt and the Gulf, including Saudi Arabia as a business woman in her own right.
This expanded second edition of the successful The Middle East Unveiled updates the valuable cultural and practical information contained in the book. Necessary reading for all professionals working in the Middle East and North Africa, it includes:. The practical impact of Islam on business. Safety and security in the region. Business etiquette, from handshakes and business cards to dress codes. Political and social do's and don'ts. How to communicate effectively in the Middle East. The practicalities of doing business - from the initial visit to establishing productive working relationships,including opening an office in the regionDoing Business in the Middle East is aimed at all business travellers. It also focuses on issues of particular importance to all businesswomen, and for men who might be working with Arab and Muslim women.

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