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Marketing in the Cyber Era
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Strategies and Emerging Trends
HC gerader Rücken kaschiert
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9781466648647
Veröffentl:
2013
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
20.12.2013
Seiten:
358
Autor:
Ali Ghorbani
Gewicht:
1162 g
Format:
286x221x24 mm
Sprache:
Englisch
Beschreibung:
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today's economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.