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Why It Sells
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Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Sofort lieferbar | Lieferzeit: Sofort lieferbar
Artikel-Nr:
9781461647119
Veröffentl:
2007
Seiten:
220
Autor:
Marcel Danesi
Serie:
The R&L Series in Mass Communication
eBook Typ:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects.Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects.Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Chapter 1 Preface
Chapter 2 1 What Is Advertising?
Chapter 3 2 General Techniques and Strategies
Chapter 4 3 Brand Names
Chapter 5 4 Logos
Chapter 6 5 Language-Based Techniques
Chapter 7 6 Art
Chapter 8 7 The Meanings of Ads
Chapter 9 8 Marketing
Chapter 10 9 Advertising and Society
Chapter 11 Glossary
Chapter 12 References
Chapter 13 Further Reading
Chapter 14 Online Resources
Chapter 2 1 What Is Advertising?
Chapter 3 2 General Techniques and Strategies
Chapter 4 3 Brand Names
Chapter 5 4 Logos
Chapter 6 5 Language-Based Techniques
Chapter 7 6 Art
Chapter 8 7 The Meanings of Ads
Chapter 9 8 Marketing
Chapter 10 9 Advertising and Society
Chapter 11 Glossary
Chapter 12 References
Chapter 13 Further Reading
Chapter 14 Online Resources