Presidential Candidate Images

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisionsPresidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisionsPresidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.

Chapter 1 Introduction: The Continued Importance of the Candidate Image Construct
Chapter 2 1 Campaigns and Candidate Images in American Presidential Elections
Chapter 3 2 Presidential Candidates' Personal Qualities: Computer Content Analysis
Chapter 4 3 Candidate Images When Things Go Sour: Reaction to Scandal
Chapter 5 4 The "Authentic Candidate": Extending Candidate Image Assessment
Chapter 6 5 A Dual-Processing Perspective of Candidate Image Formation
Chapter 7 6 The Effects of Advertising on Candidate Images
Chapter 8 7 Presidential Debates and Candidate Image Formation: 1992, 1996, 2000
Chapter 9 8 Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Elections
Chapter 10 9 Meta-Analysis of Presidential Candidate Images
Chapter 11 10 Using Cognitive Measurement for Analysis of Candidate Images
Chapter 12 11 Measuring Candidate Images with Semantic Differentials
Chapter 13 Conclusion: Present and Future Directions for Candidate Image Research