Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. Topics include crafting your message, writing the script, casting, filming, editing, publishing, using online tools & animation software, and assessment.
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.
Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos.
This book will guide you through:
·gaining internal support
·crafting a clear message
·building the library’s audience
·writing storyboards and scripts
·casting and rehearsing actors
·filming and recording voiceover, editing, publishing, promoting
·using online tools & animation software
·and assessing impact
Chapter 1. Getting Started: Video Marketing and Your Library
Chapter 2. Understanding Best Practices
Chapter 3. Translating Your Message Into a Marketing Video
Chapter 4. Planning is Everything: Understanding Pre-production
Chapter 5. Action! Nailing Production
Chapter 6. That’s a Wrap: Mastering Post-production
Chapter 7. Animated Video as an Alternative to Traditional Video Production
Chapter 8. Video by the Book: Considerations for Users with Disabilities
Chapter 9. Promote or Perish: Increasing the Visibility of Your Videos
Chapter 10. Was It Worth It? Measuring Impact