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Video Marketing for Libraries
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A Practical Guide for Librarians
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9781442269491
Veröffentl:
2017
Einband:
Paperback
Erscheinungsdatum:
03.08.2017
Seiten:
196
Autor:
Heather A. Dalal
Gewicht:
508 g
Format:
280x216x11 mm
Serie:
33, Practical Guides for Librarians
Sprache:
Englisch
Beschreibung:
By Heather A. Dalal; Robin O'Hanlon and Karen L. Yacobucci
Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. Topics include crafting your message, writing the script, casting, filming, editing, publishing, using online tools & animation software, and assessment.
Chapter 1. Getting Started: Video Marketing and Your LibraryChapter 2. Understanding Best PracticesChapter 3. Translating Your Message Into a Marketing VideoChapter 4. Planning is Everything: Understanding Pre-productionChapter 5. Action! Nailing ProductionChapter 6. That¿s a Wrap: Mastering Post-productionChapter 7. Animated Video as an Alternative to Traditional Video ProductionChapter 8. Video by the Book: Considerations for Users with DisabilitiesChapter 9. Promote or Perish: Increasing the Visibility of Your VideosChapter 10. Was It Worth It? Measuring Impact