Tony Jappy is Emeritus Professor of English Linguistics and Semiotics at the University of Perpignan-Via Domitia, France.
Peircean introduction to visual rhetoric and a powerful system of semiotics quite distinct from the Saussurean structuralist tradition.
1. Introduction 2. Signs and Things 3. How Shall a Sign be Called? 4. Peirce 5. Modes of representation 6. Medium Matters 7. The Mute Poem 8. Rhetoric of the Image 9. Conclusion Bibliography Index