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Autor: Roxanne M. O'Connell
ISBN-13: 9781433122224
Einband: Taschenbuch
Seiten: 198
Gewicht: 307 g
Format: 223x149x15 mm
Sprache: Englisch

Visualizing Culture

4, Visual Communication
Analyzing the Cultural Aesthetics of the Web
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Roxanne O'Connell (PhD, Salve Regina University) is Associate Professor and Chair of the Department of Communication and Graphic Design at Roger Williams
University. She is the editor of the two-volume series Teaching with Multimedia and a contributing author to Visualizing the Web: Evaluating Online Design from a Visual Communication Perspective.
In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a «pattern language» - by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.
Contents: A Pattern Language: Culture, Technology & Design - Getting Started: Two Methods - Color Palettes - Content: Modality, Ratio, Density & Flow - Time: Mode & Tempo - Audience Interaction & Information Density - Cultural Attitudes & Values - Usability, Uncertainty & Ambiguity - Using the Pattern Language.
Autor: Roxanne M. O'Connell
Roxanne O'Connell (PhD, Salve Regina University) is Associate Professor and Chair of the Department of Communication and Graphic Design at Roger Williams
University. She is the editor of the two-volume series Teaching with Multimedia and a contributing author to Visualizing the Web: Evaluating Online Design from a Visual Communication Perspective.

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Autor: Roxanne M. O’Connell
ISBN-13 :: 9781433122224
ISBN: 1433122227
Erscheinungsjahr: 23.12.2014
Verlag: Lang, Peter
Gewicht: 307g
Seiten: 198
Sprache: Englisch
Sonstiges: Taschenbuch, 223x149x15 mm, illustrations