Avedon Advertising
Beschreibung:
The first survey of Richard Avedon's influential advertising work
Richard Avedon was one of the most sought-after and influentialadvertising photographers in America from the 1940s to the beginning ofthe 21st century, creating work that exemplified Madison Avenue at theheight of its influence in world culture. Working with a talented cadreof models, copy writers, and art directors, Avedon made images thatenticed consumers to embrace the new, especially in the areas of fashionand beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, andVersace, among many others. Avedon Advertising tells thisstory, reproducing memorable ads that range from the buoyant 1940s and1950s, when post-war prosperity opened up new experiences to consumers;through the explosive '60s; and into the era defined by celebrityculture and global brand awareness.