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Digital Revolution
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Artikel-Nr:
9781405349161
Veröffentl:
2009
Einband:
PDF
Seiten:
72
Autor:
Alan Charlesworth
Serie:
Essential Managers
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Alan Charlesworth ist Universitätsprofessor für Marketing und Online-Marketing an der Universität von Sunderland, Großbritannien und ein erfahrener Praktiker, Berater und Trainer in allen Bereichen des E-Commerce.
A practical guide to the digital revolution which will give you the information and skills to succeed Learn more about the digital revolution, you'll find out how to assess online opportunities, plan your strategy and succeed in the digital sector.Tables, illustrations and 'In Focus' panels on what to do in a particular situation, plus real-life case studies demonstrate how to understand technology, set up and maintain a website, analyse data and reach new markets. Read it cover-to-cover, or dip in and out of topics for quick reference.
A practical guide to the digital revolution which will give you the information and skills to succeed Learn more about the digital revolution, you'll find out how to assess online opportunities, plan your strategy and succeed in the digital sector.Tables, illustrations and 'In Focus' panels on what to do in a particular situation, plus real-life case studies demonstrate how to understand technology, set up and maintain a website, analyse data and reach new markets. Read it cover-to-cover, or dip in and out of topics for quick reference.