Handbook of Media Audiences

Virginia Nightingale held the position of Associate Professor with the School of Communication Arts at the University of Western Sydney until retiring in 2010. Now an independent scholar, her publications include Media and Audiences: New Perspectives (with Karen Ross, 2003) and Critical Perspectives: Media and Audiences (with Karen Ross, 2003), and New Media Worlds: Challenges for Convergence (ed. with Tim Dwyer, 2007).

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
* Details the study of audiences and how it is changing in relation to digital media
* Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
* Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
* Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
* Includes contributions from some of the most outstanding international scholars in the field

As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly.

Notes on Contributors.
 
Series Editor's Preface.
 
Acknowledgments.
 
Introduction (Virginia Nightingale).
 
Part I Being Audiences.
 
1 Readers as Audiences (Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger).
 
2 Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound (Jackie Cook).
 
3 Viewing (Shawn Shimpach).
 
4 Search and Social Media (Virginia Nightingale).
 
5 Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy (Joshua Green and Henry Jenkins).
 
6 Going Mobile (Gerard Goggin).
 
Part II Theorizing Audiences.
 
7 Audiences and Publics, Media and Public Spheres (Richard Butsch).
 
8 The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers (Sonia Livingstone and Peter Lunt).
 
9 New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation (Nico Carpentier).
 
10 The Necessary Future of the Audience ... and How to Research It (Nick Couldry).
 
11 Reception (Cornel Sandvoss).
 
12 Affect Theory and Audience (Anna Gibbs).
 
Part III Researching Audiences.
 
13 Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency (Adam Arvidsson).
 
14 Ratings and Audience Measurement (Philip M. Napoli).
 
15 Quantitative Audience Research: Embracing the Poor Relation (David Deacon and Emily Keightley).
 
16 Media Effects in Context (Brian O'Neill).
 
17 Cultivation Analysis and Media Violence (Andy Ruddock).
 
18 Creative and Visual Methods in Audience Research (Fatimah Awan and David Gauntlett).
 
19 Locating Media Ethnography (Patrick D. Murphy).
 
Part IV Doing Audience Research.
 
20 Children's Media Cultures in Comparative Perspective (Sonia Livingstone and Kirsten Drotner).
 
21 Fan Cultures and Fan Communities (Kristina Busse and Jonathan Gray).
 
22 Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences (Mirca Madianou).
 
23 Participatory Vision: Watching Movies with Yolngu (Jennifer Deger).
 
24 The Audience Is the Show (Annette Hill).
 
25 Seeking the Audience for News: Response, News Talk, and Everyday Practices (S. Elizabeth Bird).
 
26 Sport and Its Audiences (David Rowe).
 
Index.

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