A Companion to Media Studies

A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market.

A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields.* Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures* Provides an accessible point of entry into this expansive and interdisciplinary field* Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant* Now available in paperback for the course market.

Notes on Contributors viiiAcknowledgments xivIntroduction 1Angharad N. ValdiviaPart I Foundations1 Feminist Media Perspectives 19Margaret Gallagher2 New Horizons for Communication Theory in the New Media Age40Denis McQuail3 From Modernization to Participation: The Past and Future ofDevelopment Communication in Media Studies 50Robert Huesca4 Tensions between Popular and Alternative Music: R.E.M. as anArtist-Intellectual 72Robert SloanePart II Production5 Approaches to Media History 93John Nerone6 Ethical Issues in Media Production 115Sharon L. Bracci7 Digital Capitalism: A Status Report on the CorporateCommonwealth of Information 137Dan Schiller8 Media Production: Individuals, Organizations, Institutions157D. Charles Whitney and James S. Ettema9 From the Playboy to the Hustler: Class, Race, and theMarketing of Masculinity 188Gail Dines and Elizabeth R. PereaPart III Media Content10 Selling Survivor: The Use of TV News to Promote CommercialEntertainment 209Matthew P. McAllister11 Constructing Youth: Media, Youth, and the Politics ofRepresentation 227Sharon R. Mazzarella12 The Less Space We Take, the More Powerful We'll Be: HowAdvertising Uses Gender to Invert Signs of Empowerment and SocialEquality 247Vickie Rutledge Shields13 Constructing a New Model of Ethnic Media: Image-SaturatedLatina Magazines as Touchstones 272Melissa A. Johnson14 Out of India: Fashion Culture and the Marketing of EthnicStyle 293Sujata MoortiPart IV Media Audiences15 Resuscitating Feminist Audience Studies: Revisiting thePolitics of Representation and Resistance 311Radhika E. Parameswaran16 The Changing Nature of Audiences: From the Mass Audience tothe Interactive Media User 337Sonia Livingstone17 The Cultural Revolution in Audience Research 360Virginia Nightingale18 Practicing Embodiment: Reality, Respect, and Issues of Genderin Media Reception 382Joke Hermes19 Salsa as Popular Culture: Ethnic Audiences Constructing anIdentity 399Angharad N. ValdiviaPart V Effects20 Race and Crime in the Media: Research from a Media EffectsPerspective 421Mary Beth Oliver21 The Appeal and Impact of Media Sex and Violence 437Jennings Bryant and Dorina Miron22 The Role of Interactive Media in Children's CognitiveDevelopment 461Ellen A. Wartella, Barbara J. O'Keefe, and Ronda M.Scantlin23 The Impact of Stereotypical and Counter-Stereotypical News onViewer Perceptions of Blacks and Latinos: An Exploratory Study480Michael C. Casas and Travis L. DixonPart VI Futures24 Where We Should Go Next and Why We Probably Won't: AnEntirely Idiosyncratic, Utopian, and Unashamedly Peppery Map forthe Future 495John D. H. Downing25 All Consuming Identities: Race, Mass Media, and the Pedagogyof Resentment in the Age of Difference 513Cameron McCarthy26 Expanding the Definition of Media Activism 529Carrie A. Rentschler27 Realpolitik and Utopias of Universal Bonds: For a Critique ofTechnoglobalism 548Armand Mattelart translated from the French by SamiraHassa28 Intellectual Property, Cultural Production, and the Locationof Africa 565Boatema BoatengIndex 578