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Breaking Through
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Artikel-Nr:
9781403935038
Veröffentl:
2004
Seiten:
209
Autor:
Sandra Vandermerwe
Gewicht:
478 g
Format:
242x163x17 mm
Sprache:
Englisch
Beschreibung:
SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
Introduction The Model The Awakening Create Discomfort Lay the Foundation The Discovery Articulate the Space Uncover the Opportunities The Story Build a Compelling Case Work the Numbers The Engagement Model the Concept Get the Take-Up The Monetization Gather Momentum Absorb the Learning